As indie theatre companies and creators, both UnSpun Theatre and Ahuri Theatre have made trailers for our own work in the past – whether for potential audiences or for potential producing partners. We also watch a lot of trailers, or scroll by them as they pop up on our social media feeds. We wondered: is there any magical formula that makes trailers effective? How much do audiences rely on trailers to determine what they’re going to see? What about potential partners?

A five part video series using case studies from Generator's Resident Companies Shakespeare in the Ruff, Outside the March and Litmus Theatre. This project was part is a Community Project as part of their residency.