Generator is a mentoring, teaching, and innovation incubator that expands the skills, tools, and competencies of independent artists, producers and leaders. From intensive programs to workshops, Generator is transforming the role of the artist producer one artist at a time.

On this page: Our History and Transformation, Staff, Board of Directors, Support Us

Lead Producer Kristina Lemieux

The Toronto Star reported on our sector development study in 2017

The Toronto Star reported on our sector development study in 2017

Artist Producer Training program, past and present, in 2017

Artist Producer Training program, past and present, in 2017

Our History & Transformation

For the past two decades, Generator has played an important role in assisting artists to develop the means to create and produce work. When Generator was founded as STAF in the fall of 1992, it was created to make administration more affordable.

Much has changed in the intervening years as the independent theatre movement has exploded: The number of Fringe, Next Stage and SummerWorks applications increases annually, and the number of independent-category TAPA Members continues to see significant growth. The supply of resources to create this work continues to outstrip demand.

Cumulatively, this has led to more artists, creating more work, with fewer formal tools. In this environment of entrepreneurship, Generator has become an incubator for the creators who shape the future of performance in Toronto.

This current wave of artists runs lean operations that are often project-based. Without a subscriber base, they make work they hope will connect with new, frequently younger and more diverse audiences. They require a specific set of tools for a set period of time, without being saddled with the demands of a large organizational structure.

Read our 2017/18 Annual Report here.

Mission Statement

To play a key role in a sustainable independent performance sector driven by self-producing artists. 

Research & Evaluation Study

"Generator and The Riser Project: Sector developers for independent theatre in Toronto" 

Commissioned by Toronto Arts Foundation with support from the Metcalf Foundation and Toronto Arts Council, Generator was part of a two and a half year research and evaluation study. Released on Nov 9, 2017, the report takes a look at two change initiatives in the performing arts sector, Generator and Why Not Theatre's The Riser Project. Both ventures have emerged from the theatre community to devise new ways to support independent artists in today’s context of precarity and limited resources.

Click here for excerpts from the report about Generator.
The full 50-page report is available on the Toronto Arts Foundation's website.


Board of Directors

  • Elenna Mosoff, President (Founder and CEO of The Mission Business Inc.)

  • Peter Sevitt, Treasurer (Accountant)

  • Quinn Harris, Secretary (Lawyer)

  • Karl M. Druckman, Director (Lawyer)

  • Claire Burns, Director (Arts Administrator/Artist)

  • Kevin Matthew Wong, Director (Arts Administrator/Artist)

  • ted witzel, Director (assistant creative producer, the stratford festival of canada)

  • James Foy, Director (Lawyer, Addario Law Group LLP)

Support Us

Learn about ways you can support Generator here.