Is your target audience still "everyone" in this chaotic year of 2026? How do you know what's working and what's simply being shouted into the void? How do we find not only audiences, but foster a sustainable community of supporters? In this hands-on workshop we will situate our work in the context of the rapidly changing world and realistically assess how we can reach people. We'll go through each step of creating a successful marketing campaign. Amidst the hundreds of advertising platforms, services, AI provocations, and fake information — become a confident navigator in your journey towards audience building.