As someone who learns best by doing, being invited to participate in Paprika’s Strategic Planning was a treat. It had been 5 years and a whole new staff since the 2018 Manifesto and it was time to do some reflecting on where the company was at currently while honouring the hard work of our predecessors.

What The Festival, co-founded by Byron Laviolette and Alicia DiStefano, is a four-day event dedicated to the promotion, presentation and popularization of Clown, Puppetry and Drag performance. The festival is the flagship operation of the Strange Maker Collective, which also hosts the annual SPRING THING variety cabaret series.

What follows is the first in an quarterly series of thoughts, reflections and observations on WTF’s journey throughout 2025.